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CBS signed a 10 year carriage deal with Comcast recently, indicating it’s commitment to the latter’s TV Everywhere initiative. TV Everywhere will allow Comcast subrscribers to watch their subscription programming on multiple screens once authenticated. The real story here though is how Comcast, soon-to-be owner of NBC and therefore HULU, is developing a robust strategy to wrangle back consumers. Namely, if revenue isn’t coming in the door through HULU+ subscriptions, then it’s coming through ex-chord-cutters wooed back by the promise of multi-screen subscription TV.
