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A new partnership between Google and DirecTV has been formed, enabling Google to sell TV ad-space accross several of DirecTV’s channels. Google’s model has always been serving ads- beginning with providing search functionality and expanding to create online and mobile (more recently) networks of real-estate to sell accross. There is a lot of talk about Google acquiring strategic assets to enter into the social networking space and find revenue in that ecosystem as an alternative. But, if it’s not broke, don’t fix-it. Google continues to make inroads into other environments where they can serve ads, as indicated by this partnership.
